Selected work
Proof, not decoration.
Identity systems for food, hospitality, retail and physical-product brands.
Three of these are client projects; two are studio concepts, marked as such.
01
Bakery / hospitality
Baguette
A bakery identity for packaging, menus and storefront.
Business job: make a new bakery feel established.System: naming, identity, packaging, menu, storefront cues.
- Naming
- Brand strategy
- Visual identity
- Packaging
02
Food and beverage
Finesse
A premium ice cream identity for packaging, menus and campaigns.
Business job: elevate a familiar category.System: packaging, menus, poster behavior, launch visuals.
- Visual identity
- Packaging
- Menus
- Campaign creative
03
Retreat / place brand
Saica Hut
A quiet retreat identity for guest objects and atmosphere.
Business job: make a small stay feel intentional.System: name, atmosphere, practical objects, art direction.
- Naming
- Brand strategy
- Visual identity
- Touchpoint art direction
04
Accommodation
Panoramic
A guest-house identity for amenities, apparel and rooms.
Business job: increase perceived care in the guest experience.System: hospitality touchpoints and branded applications.
View case study
05
Pastry / retail
Redwood
An urban pastry identity for storefront, delivery and apparel.
Business job: make the shop easier to spot and remember.System: facade, apparel, delivery-ready brand cues.
View case study
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