Brand strategy
Positioning, audience, competition and the core idea.
Services
Recognizable where it matters.
Strategy and identity for brands customers meet in person.
Naming
Names, tone and messaging people remember.
Visual identity
Logos, typography, color, art direction and flexible rules.
Brand rollout
Packaging, menus, signage, campaigns and launch assets.
Process
Less presentation. More decisions.
Common questions
What founders usually ask before starting.
What does Reframe Agency do?
We create strategy, naming, messaging, visual identities, packaging, menus, signage and launch assets for food, hospitality, retail and physical-product brands.
What is the difference between a logo and a brand identity system?
A logo is one mark. An identity system covers typography, color, tone, packaging, menus, signage and consistent use across touchpoints.
What does a typical project include?
Projects usually cover positioning, naming, messaging, visual identity and rollout across packaging, menus, signage, print or launch assets.
Who is the best fit for Reframe?
Founders launching or repositioning food, hospitality, retail or physical-product brands.
How long does a brand identity project take?
Most projects take 4–8 weeks. Scope and launch timing determine the schedule.
Do you work with clients outside Romania?
Yes. We work internationally from Romania and prepare files for local production.
How do we start a project?
Send the business, project stage, needed touchpoints and deadline. We reply with fit, scope and next steps.
Fit