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Panoramic Guest House, a family-run accomodation located in the Maramures region, Romania is offering it’s guests a truly unique and memorable lodging experience.
Challenge
Creating an elegant brand that is paying respect to it’s cultural heritage while being different from competitors.
Services
Brand Strategy
Visual Identity Design
Brand Strategy
The essence of the brand revolves around creating a space where you can have a good time with family and close friends while sharing some quality experiences together.
Competitor Analysis
Other guest houses in the area area are not using any branding elements or they use generic traditional Romanian motifs as their brand identifiers. There is a general lack of differentiation between competitors.
Outcome
We set out to create a premium identity that would appeal to families and groups looking for a place where they can spend some quality time together in the Maramureș area.
The branding would have to thrive online, on their website or partner booking platforms but also work on different printed materials.
Visual Identity
The main identifier, Panoramic logo is created starting from a minimalist sans serif font, selected to reflect an elegant and premium vibe. Minimal changes to the base font gave it a slightly more modern look. The symbol is representing a boundless perspective and a guesthouse on a hill.
The logo was rigorously tested for it’s application on different materials both online and in print. To create a cohesive premium and elegant brand image we also created a set of icons and selected appropriate color options.